Embrace the Warmth: How Mocha Mousse Is Shaping 2025’s Beauty Trends

As we bid farewell to 2024 and look ahead to a new year, one color promises to define our makeup palettes and elevate our beauty routines: Pantone's Mocha Mousse (Pantone 17-1230), a rich, velvety brown hue that envelops us in warmth and sophistication. This shade, selected as the Color of the Year for 2025, is a perfect embodiment of understated luxury, inviting us to embrace a more refined, natural beauty.

For years now, earth tones have steadily infiltrated fashion and beauty, becoming as timeless and essential as black and white. The Mocha Mousse shade belongs to this ever-expanding family, joining shades of beige, khaki, camel, and terracotta to create a soothing, elegant palette that’s both familiar and endlessly versatile. As we move into 2025, it’s clear that this deep brown will not only dominate fashion but also become a key player in the beauty world, gracing everything from makeup palettes to skincare products.

So, what does Mocha Mousse look like in practice? How do we translate this warm, rich color into our daily beauty routines? Let’s take a closer look at how some of the beauty world’s most influential figures are already embracing this shade, and how you can incorporate it into your own makeup bag.

Kylie Jenner: Effortless Elegance

Known for her love of understated glam, Kylie Jenner has been a pioneer in making natural beauty both polished and attainable. In her take on the Mocha Mousse look, Kylie emphasizes the art of “nude” makeup, choosing tones that complement her skin’s natural warmth without overpowering it. For a flawless base, she opts for a matte finish with a touch of soft radiance—think muted, almost powdery foundation that highlights her skin's natural texture.

Her eyes are subtly defined with low-saturation, creamy brown eyeshadows in warm, taupe shades. Layering these gives her lids depth and dimension, while still looking entirely effortless. The key to her Mocha Mousse look lies in her cheekbones—she uses a terracotta-hued blush, a perfect hybrid of orange and brown, which not only adds a healthy flush but also sculpts and defines the face. To finish, Kylie smears a muted, brown-tinged nude lip gloss across her lips, creating a sophisticated, neutral pout that’s at once modern and timeless. The result? A flawless, high-end beauty look that’s as natural as it is luxurious.

Hailey Bieber: Dewy Glow with a Mocha Twist

For those who love a more luminous, hydrated look, Hailey Bieber’s Mocha Mousse interpretation is the perfect guide. True to her glow-centric beauty aesthetic, Hailey opts for a dewy complexion with a radiant foundation that enhances, rather than masks, her skin’s natural texture. Her cheeks are brought to life with a glowy, peachy blush that has a subtle shimmer, mimicking the effect of sunlight on skin.

A standout feature in Hailey’s look is her lips. She chooses a glossy, almost sheer brown tint, with a hydrating finish that makes her pout look soft and plump. Adding a touch of highlighter—especially on the high points of the cheekbones—further elevates the luminous feel of her Mocha Mousse makeup. Hailey’s approach demonstrates that the Mocha Mousse trend doesn’t need to be muted or matte; instead, it can glow with life, offering a more fresh and vibrant take on the brown-toned beauty trend.

Jennifer Lopez: The Queen of Earthy Glam

Jennifer Lopez has long been an advocate for the sultry allure of bronzed beauty, so it’s no surprise that her take on Mocha Mousse is all about depth and warmth. J.Lo has been known for her signature smoky eye, and in 2025, it’s taking on a new dimension with rich, cocoa-colored eyeshadows that create the ultimate sultry, deep-set gaze. Her eyes are smoldering with shades of brown, from soft cocoa to dark chocolate, blended expertly to enhance their shape and size.

Her cheeks are kissed with a hint of golden-brown bronzer, not only sculpting but also adding that unmistakable J.Lo glow. For lips, she sticks to brownish nude shades that make her lips look full and velvety. The overall effect is sophisticated, bold, and undeniably glamorous—proof that Mocha Mousse is not just for the minimalists but also for those who prefer a bit more drama in their beauty routines.

Incorporating Mocha Mousse Into Your Routine

Whether you gravitate toward a natural, radiant look or prefer something more sculpted and bold, the Mocha Mousse trend offers something for everyone. Here’s how you can bring it to life in your own makeup bag:

Eyes: For a natural look, use a soft, matte brown eyeshadow across the lid, blending into the crease for subtle depth. For a more dramatic effect, go for a smoky eye with darker brown hues or experiment with a winged eyeliner in a deep chocolate shade.

Cheeks: Opt for a warm terracotta blush that brings a healthy glow to the face while subtly contouring the cheekbones. If you prefer a more luminous finish, look for blushes with a hint of shimmer that add dimension to your complexion.

Lips: Brown-toned lipsticks and glosses are your best friend here. Choose a nude brown for a more subtle, everyday look, or go for a deep chocolate shade to make a statement. For extra hydration and shine, try a lip gloss with a slightly glossy finish.

Highlighter: To complement the richness of the Mocha Mousse tones, finish with a light dusting of highlighter to bring out the natural glow of your skin, especially on the cheekbones, bridge of the nose, and Cupid’s bow.

As 2025 unfolds, expect Mocha Mousse to grace every corner of the beauty world. Whether you’re layering it into your eyeshadow palette or swiping it onto your lips, this warm, inviting brown promises to add sophistication and elegance to any beauty routine. From the runway to the makeup counter, this rich shade is the perfect way to embrace the new year with confidence, grace, and a touch of timeless chic.