The Jelly Shoe Renaissance: Why These Glossy Throwbacks Are the Footwear Curveball of 2025

·by Freya Nielsen

You can’t scroll two swipes without spotting them: translucent, rubbery, and radiating big childhood energy. That’s right—jelly shoes are back, and they’ve traded recess duty for front-row seats and rooftop parties.

Before you roll your eyes and flash back to the blisters of 2003, hear us out. These aren’t the stiff, squeaky pairs you wore to school picture day. The 2025 version is all grown up—equal parts nostalgic and knowingly ironic, like if your inner child raided a fashion editor’s closet. They’re glossy, cheeky, and unexpectedly chic. Think: Bratz doll meets Céline girl on a Y2K acid trip.

The Plastic Fantastic Comeback

Fashion loves a comeback (see: low-rise jeans, trucker hats, and enough butterfly motifs to start a migration). But jelly shoes? That’s a twist no one saw coming. Until now.

At the Spring/Summer 2025 shows, jellies showed up like the unexpected plus-one who steals the spotlight. Chloé reimagined them with delicate kitten heels in milky pastels—basically what a ballerina would wear in a utopian water world. Diesel did what Diesel does: turned up the volume with buckled-up jelly platforms that scream “post-apocalyptic raver, but make it fashion.” Meanwhile, Brandon Maxwell delivered feather-light, almost invisible flats that look like a Cinderella glass slipper got the Gen Z filter treatment.

Even better? Some brands are steering the plastic ship toward sustainability with recycled materials and biodegradable tech. (Finally, a glow-up we can feel good about.)

Jelly, But Make It 2025: The Styles That Slap

There’s no one-size-fits-all in jelly land this time around. From ladylike to low-key freaky, here are five silhouettes taking over group chats and fashion feeds:

1. The Monochrome Slide

Minimal, squishy, and low-commitment—the jelly slide is the Croc’s cooler cousin who went to design school. They’re showing up in sorbet shades like pistachio, peach fuzz, and icy lavender. Think shower slide, but the kind you'd wear to an art gallery and pretend you understand conceptual sculpture.

2. Jelly Ballet Flats

Ballet flats have pirouetted back into our lives, and the jelly version is giving “off-duty ballerina on a juice cleanse.” Look for mesh-like textures, glitter dusting, and delicate bow details. Wear them with baggy cargos for peak style whiplash, or pair with a vintage slip and call it a night.

3. Jelly Mules

The jelly mule is here to blur the lines between beach and boardroom. Heeled or flat, they bring just enough “I care, but I’m chill” energy to balance out a blazer or a tube top. Bonus points if they squeak a little on polished floors (ASMR, but make it shoes).

4. The Fisherman Redux

The OG of the jelly game is back and surprisingly wearable. The woven sandal gets a modern twist with neon tints, smoked-out hues, and metallic buckles. Fashion’s version of a dad sandal—if your dad happened to be a Berlin club DJ.

5. High-Fashion Flip-Flops

Thong sandals are getting the jelly treatment too—less boardwalk, more “Balenciaga in Ibiza.” With square toes, angular soles, and architectural straps, these aren’t your $5 drugstore flips. Style with socks if you dare (and if your toes aren’t ready for public life yet).

How to Style Without Looking Like a Lost Tween

The golden rule of jellies in 2025? Contrast is your best friend. Pair your clear fisherman sandals with slouchy trousers and a crisp white button-down. Throw jelly slides under a tailored suit for an offbeat “CEO at a juice bar” vibe. And yes, socks and jellies are officially cool again—go sheer, sparkly, or lace-trimmed for maximum chaos (and comfort).

If you’re worried about committing, try dipping your toe—literally—into the trend with a barely-there neutral or translucent finish. Want to go full fashion goblin? Grab a neon pair and let them clash with everything you own.

But...Why Now?

Jellies make perfect sense for this hyper-nostalgic, post-ironic fashion moment we’re living in. We want playfulness, but we also want intention. We want to dress like our childhood selves—but with better taste and fewer Velcro straps. Jelly shoes are the perfect accessory for this emotional cocktail of rebellion, relief, and a desire to not take ourselves too seriously.

They’re light. They’re shiny. They look amazing in an Instagram Story with a matcha latte and a blurry sunset. And frankly, in a sea of minimal beige sandals, they’re just more fun.

So whether you’re jelly-curious or a full-blown convert, now’s the time to join the club. No password needed—just a pair of squishy soles and the willingness to be a little silly in the name of fashion.